1973

Thanks for filling out the Better Coffee questionnaire. 

I’ve never heard of 1973 coffee but that’s the year I was born! I looked it up online and I’m guessing it’s actually 100 years earlier than that - and maybe you discovered it on a cruise ship?

Nonetheless, I can help you here. 

French press is a fine way of brewing coffee, BUT you have to have coarsely-ground coffee in order to use this immersive method. I’m guessing the coffee you’re buying is ground for drip, which will be much too fine for a french press. 

Secondly, coffee’s aromatics are found in the carbon dioxide contained within the coffee beans as a byproduct of the roasting. Over time, this CO2 escapes and the oxygen in ambient air begins to make the oils in the coffee go rancid (oxidation). This all takes place over 10 or so days after roasting. But once you grind the coffee, this process is accelerated and will go stale in a matter of minutes. I would guess you’re missing out on the exquisite flavor of coffee because of this. So I would recommend buying whole bean coffee that is fresh roasted and grinding just before you brew. You should look for a burr grinder designed for coffee.

A local roaster should have fresh coffee. I roast twice per week and we ship within 48 hours of roasting.