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Roastmaster's Blog

The American Dream

September 03, 2022

“I want to start a business.” Oh that’s cool. Living the American Dream... I was at Home Depot a couple days ago and a woman at the self-checkout was telling the employee, in that prideful, abasing sort of way, that she was opening a business - tomorrow. She said it in a way that struck a chord in me because I could tell that she felt she was doing something for the ages, which most people couldn’t do and that this monumental task was even at the threshold of her super-human capability. And yes, I know that getting to the start line is hard. One of the hardest. But once you’re there, the real fight begins. I remember going to the... Continue Reading →

18 things I learned in 18 years of running the DoubleShot

March 04, 2022

1. I’m not an entrepreneur. Entrepreneurs focus on profits. 2. People used to always asked me if I “skimmed” the cash drawer. Haha. They thought we made enough money that I could actually skim the cash drawer! Looks can be deceiving. 3. Most people don’t like coffee. And most coffee tastes terrible, so I can’t say I blame them. But even people who drink “good” coffee often “doctor it up” with things that dampen the actual taste of coffee. I think that’s a mistake. 4. When a car goes through your window and the landlord fixes it and then someone throws a brick through the other window, and the landlord refuses to fix it, the prior is called “setting a... Continue Reading →