This is the entry-level burr grinder for anyone ready to make the step up from buying pre-ground coffee or using a blade grinder. The Encore will get the job done. Burrs are adjustable grinding pieces that crush and mill the coffee beans into precise size particles. The better the grinder, the more consistent the grind particle size. This is a million times better than a blade grinder, but not nearly as good as the Virtuoso. In my early days of learning coffee, the step up to a burr grinder was one of the significant breakthroughs I made. You cannot make great coffee unless you are using a burr grinder - and don't even try to make a french press with a blade grinder.
The Baratza Encore is available in black or white, the white version of the Encore is a relatively new release, and a stark modern take on the usual black casing.
Baratza has been the big player in the home coffee grinder market for as long as I've been in the business, and the Virtuoso has long been the workhorse in their family of grinders. I personally used a Virtuoso at home...