Monday, May 25, 2009

Meet Shelley Olds

This weekend is Tulsa Tough.  If you don't know what that is, click the link because it's worth going to.

This Saturday is a very special day at the DoubleShot because our own Shelley Olds will be here from San Francisco.  She's a pro cyclist and will be racing in the criterium races this weekend.  She has volunteered to come to the DoubleShot on Saturday at 1p to meet our customers and talk a little about pro cycling and Tulsa Tough.  She can't stick around too long though because she races at 4 o'clock in the Brady District.  And you can be sure we'll head that way to cheer for Shelley as she out-sprints the field for another victory.  

Lest you think Shelley is just some girl who rides a bike, she was the only female from the U.S. to be invited to the World Track Championships this year in the Netherlands.  She's won numerous races and excelled in a short amount of time on the bike.  And her next big thing is that she's been invited to race in this year's Giro d'Italia.  To be honest I don't follow bike racing other than Shelley, but she tells me this is the toughest stage race in the world.  The women's race is July 3-12.  The mens' race is going on right now.

Shelley races for a team called Proman.  She has a minor sponsorship from the DoubleShot, so she'll be warming up under our new tent.  And her fiance, Rob Evans, will be racing in the DoubleShot jersey!  

Ok, details one more time.  
Come meet Shelley Olds 
this Saturday 5/30 
at the DoubleShot
at 1p

Tell your friends.

Tuesday, May 19, 2009

Custom

I've been thinking a lot lately about custom products.  Things that are custom-made just for you.
Partly I've been thinking about it because of the bike company I started, called Native Bikes.  We don't build frames, but we take bike frames and build bikes specifically for one person.  It's cool because when you get on a bike that was built just for you, it feels right.  What's the difference between a stock bicycle and a custom bike I might produce?  A lot.  Stock bikes 
come with pretty much
whatever parts the bike company could get the best deal on at the time and the frames are mass-produced.  Stock bikes are like one-size-fits-all tshirts.  They don't fit anyone.  That's not necessarily true about bikes, but there are things about a bike that are important to riders but not to bike companies.  Their job is to sell bikes.  You say you want a blue frame?  No problem.  The bike that Chad Shanks and I put together for Joel Collins was the color and size that Joel wanted with all the specific parts he needs to ride solid for a long time.  And it's a hot bike.  Guaranteed people stopped in the parking lot at Keystone on Sunday and started asking questions.  Ya damn right!
You want a vintage cruiser?  Of course you do.  Dr. Caren Eichor got hers.  My dad and I took a 1950's cruiser bi
ke and painted it milk chocolate brown and Guinness cream, stenciled her name on the chainguard, doggie prints on the rack and flowers on the tank, and rebuilt this beauty with white-walled balloon tires and polished chrome fenders.  The first bike we started working on isn't finished yet.  I'll tell you about it later.  But check out this custom head badge!

The point is, custom products are sweet.  Jason and I were talking about how cool it would be to have a tailor make us custom suits.  I was just reading this article in Esquire Magazine about custom suits and it got my interest up.  So many things you wouldn't know about suit quality unless a professional told you about them.  
And that's how it is.
  That's the beauty of buying something quality from a small, custom- producer.  I've been thinking about cars a bit.  How cool it would be to buy, not a car from one of the huge automakers, but a car custom-built by a small car company.  Someone who does quality work and makes cool cars to suit their clients.  You'd never stop at a stoplight and have someone in the exact same car drive up and stop next to you.  In the good old days it wasn't so uncommon to find custom producers.  A few years back my dad bought an old, beat-up roadster that had once graced the floor of the St. Louis Museum of Transportation.  He restored it to its original condition, which was beautiful.  Along the way we found out that it was called a Falcon 
Knight and was custom-made for Jim Howe, the man who invented Tums.

Imagine living in a house built just for you.  Maybe you're like me and you have a problem putting away your clothes and you just need drawers to throw stuff in and a shelf to put all your jeans.  And maybe your architect could design that into your house.  I cook whenever I can and would love to have a bigger kitchen- and one of those big center islands with a butcher block maybe.  And in the bathroom it would be cool to have a big shower that is open, like the one I used in Costa Rica.  People like Joel Collins (of earlier custom bike fame) design these types of houses, and if you can afford it, why would you buy mass-produced floor plans off the internet?  That doesn't make sense.

You've all probably seen the tv show about the dudes who build motorcycles.  I think it's called American Chopper.  They use their creative skills and expertise to build custom choppers for their clients.
And that's the thing about custom.  You don't go to the Orange County Choppers guy and say, "I want you to build me this bike" and then tell him every little detail.  And you don't ask him to build you a Harley Davidson.  He's an artist.  And a scientist.  He knows what works best, visually and technically.  You give him the gist and then give him the reigns. 

My mom once told me not to go around asking just anyone for advice.  She told me when I need advice I should find out who knows what they're talking about in whatever area I need advice, find someone whose opinion I trust.  Ask that person for advice.  And take it.  Because it's rude to ask for advice and not take it.  
I think THAT is good advice.  Leave it to the experts.  You don't have to know everything, just know people who do.

But wouldn't it be great to have everything custom made?  I wish I could.  But I guess we do what we can.
Maybe you can kind of think of your coffee here at DoubleShot like a custom suit.  Certainly you don't understand coffee the way we do because we have our hands in it all day.  But you don't necessarily have to understand.  Just figure out what you want and leave the rest to us.  It'll suit you like a fixie in Bartlett Square.

(By the way, if you're looking for a custom bike, I'm your man:  brian@doubleshotcoffee.com)

Wednesday, May 13, 2009

Art Opening


I know I'm a little late with this blog, but hopefully you all will still take the time to pop into the DoubleShot tomorrow evening between 6p and 830p for Marty Coleman's art opening.
Marty is the napkin guy. His art is hanging on the newly-installed gallery system on the walls of the DoubleShot.  Marty's napkin art was featured in the Tulsa World a while back and that's when I first saw him.  That story was about his Obama napkin, which was in Time Magazine this past December.  You can check out his website here.


Never a man to shy from publicity, he's also in the Urban Tulsa this week, at the bottom of the art section, and he'll be on Good Day Tulsa tomorrow morning on Channel 8.

Stop by and chat with Marty tomorrow evening.  I'll be open and selling coffee during the opening.  Marty's daughter Chelsea will be here singing and strumming her guitar.  

Sunday, May 10, 2009

Latte Art Results

Hey all you latte art enthusiasts! I hope you enjoyed watching the Latte Art Throwdown, whether you were in-house or online. It was all still a bit of an experiment for us, so hopefully it was enjoyable. If you have suggestions for ways we can make it better next time, let me know.
Our winners:
Janette from Nordaggio's took first place.
Taylor from Coffeehouse on Cherry Street took second place in a tight battle that required a rematch at the end.
Isaiah finished up in third place.
And Danny from Jude's up in Bartlesville followed up with fourth.
We had a good time, even though we discovered that the air conditioner is busted and we were all sweating bullets.
Hopefully everyone enjoyed the experience and were inspired to improve the craft of professional barista.

Channel 6 came down and did a story on the Throwdown. Check it out here.

Thursday, May 07, 2009

Latte Art Throwdown!

Wednesday, May 06, 2009

Thursday: the day of the LATTE

I don't even like milk.
No, that's too understated.  I dislike milk.

But tomorrow at the DoubleShot, we'll be featuring... milk!  It does a body good.  Seriously, you need calcium.  
Two events you should know about tomorrow...

All day (until we run out) we'll be making Fruity Pebbles Lattes.  That's right.  You know the milk that's leftover when you finish your bowl of Fruity Pebbles?  Just imagine making a latte out of that.  So if you like Fruity Pebbles (and who doesn't?) and you like lattes, tomorrow is your lucky day.  Small $3.75, Large $5.00.
Thanks to the culinary genius of the wild and ridiculous Jay Caragay for coming up with the FPL.

Tomorrow night we're hosting a Latte Art Throwdown.  At least 20 of the best baristas in the area will descend on the DoubleShot to steam and pour rosettas, tulips, hearts, and whatever other wacky art they can make on the top of your coffee.  It's going to be head-to-head competition, two baristas at a time, single-elimination tournament.  It should be a blast.  This place will be rocking and you are cordially invited to join in the festivities.  Complimentary DoubleShot Coffee will be served, plus someone needs to drink all the lattes they pour.  We're setting up a video camera and monitor so if you're in the crowd you'll still be able to see all the action.  If you can't make it but still want to watch, we'll be streaming it live on ustream.  I will put the live feed on this blog tomorrow.

For more information, go here:  www.DoubleShotCoffee.com/LatteArt

Monday, May 04, 2009

Espresso, Americano, Coffee, what's the diff?

Ok a friend of mine (let's call her... Jenni) emailed me today and asked a question that I thought was really good and deserved a few lines in my blog.  It goes back to one of my college rules:  "If I have a question, a lot of other people have the same question."  So I'm sure a lot of you are asking yourselves these same things.  

Now, on with the show:


During a lovely brunch in new york, the topic of coffee came up and my friends enquired on the difference between an Americano. Espresso and water. And just coffee. Coffee and also water?? We realize that one involves espresso. So I guess what exactly is espresso? How does it differ from just coffee? Etc etc etc…

Peas espain. Tanks.


Ah yes.  Coffee, espresso, americano, etc etc etc.

I love it.  I love it all.

Let me begin.

Coffee is a large, all-encompassing term.  All coffee- and espresso-based drinks are made with coffee.  Coffee is the name that begins with coffee trees and ends with... I just drank a cup of coffee.  I guess.  

Whenever I'm doing a talk on coffee, I always try to begin like this:  "Coffee beans are the seeds of coffee cherries."  Sometimes I go on and assume people already know that, when in reality most people don't have any idea that's the case.  I won't take the time to describe the various coffee processing methods that take place between the time the cherry is harvested to when it arrives at the DoubleShot in sacks made of fique or jute.  Let's just say, for now, that the beans inside the cherries are dried and sorted and bagged and sent to me.  They're not usable until I roast them.  I roast every Monday night and then again either Thursday or Friday morning (whenever we need it).  I do that because coffee goes stale very quickly and I love the taste of fresh coffee.  

These roasted beans are what we consider coffee beans (from coffee cherries that grow on coffee trees).  In order to make coffee (in every way we currently know how) you have to grind the coffee (or crush it) to expose more surface area of the bean.  This is where everything begins to deviate.  Because depending on the type of brewing method you are planning to use, you need different coarseness of grind.  

The answers to your questions are coming, I promise.

Coffee, as most people know it, in liquid form, is brewed using the drip method.  Drip brewing is basically an automated version of the pourover method of brewing.  Coffee ground to about the size of table salt is put into a filter basket and hot water is poured through it into a carafe.  That's one brewing method, and the one that most people are familiar with and that is generally referred to as "coffee."  "Like a cup of coffee, hun?"

Espresso is another brewing method for coffee.  Still coffee.  But this time, instead of letting gravity push the water through the ground coffee, we use a machine that pressurizes the water to push through the ground coffee at 9 times the force of gravity.  Because of this force, in order to get proper extraction of the good stuff inside the coffee, it must be ground finer and packed into a small "puck."  The amount of coffee that comes out during this extraction is less.  With around 7 grams of ground coffee, you can expect about 4 fluid ounces of drip coffee or 1 ounce of espresso.  So espresso is concentrated.  In general, there is one-fourth the water and the same amount of coffee. That's why espresso is so intense.  It's meant to be shot within a few seconds of extraction and then the flavor oils remain on the palate for a long time after, which can be enjoyable if the espresso was good.

An americano is espresso in hot water.  It's watered-down espresso.  When I say it like that, people don't tend to want it.  I like to say it like that because it's ironic.  It's like saying DoubleShot Coffee is not the worst coffee in flyover country.  The americano, made correctly, is my favorite drink.  Since it is made with espresso a more complete extraction is made from the ground coffee and the drink tends to be richer and have more depth.  It should have a bit more body and more complexity, but that could be from the blend of coffees used in the espresso.  It's really good.  You should try it.  It tends to be a bit sweeter than a straight drip-brew too, because it seems that more of the coffee oils and sugars are forced out of the ground coffee.  It's really the flagship drink of the DoubleShot.  

So when someone asks me if I want a coffee, I say yes; a small americano please.


Does that answer your question?  Maybe I went too far.  Or not far enough.

Thanks for asking.   I like talking (and writing) about coffee.


Brian


ps.  You looked really good in that blue dress you wore yesterday.  I like those shoes.