Friday, March 30, 2007

$900 Dream


steak frites
Originally uploaded by MatthewA.
A couple of nights ago I had a dream. I think you'll be able to interpret the meaning.

My friend Curtis coooked a couple of steaks. Delicious steak. Juicy, lean, but with just enough fat. It had that delicious, rich, meaty taste that makes your mouth water just to think about it. Cooked just right, and seasoned just slightly. It was good, as expected from a guy like Curtis.

So we sat and ate and drank wine or whisky and chatted. And when we finished eating, Curtis said,
"By the way, I paid $900 apiece for those steaks."

I responded, "Why didn't you tell me before we ate? I would've eaten it slower and savored it more."

We should all slow down and pay more attention. Because you really have no idea.

Monday, March 26, 2007

If you could summarize the thesis of your documentary in one sentence...


AmyFerraris
Originally uploaded by doubleshotcoffee.
This is Amy Ferraris.
She's a documentary filmmaker.
And my friend.
She lives in San Francisco, but has spent the last few days here in Tulsa. Filming.
Amy is working on a film about her favorite subject. No... not me! About the cappuccino. But it's not really about the cappuccino, per se. It's more about integrity. About coffee culture, American culture, consumerism, and the impact of those things on community and quality.
Amy has been working on this film with all her time and her heart for the past 5 years. Longer than the DoubleShot has been in existence. She is nearing the completion, and was recently accepted into a film market in Canada called Hot Docs to present the rough cut of her film. I'm pretty excited for her.

Amy found me out here in the middle of coffee-nowhere because of the badgering by Starbucks. We emailed back and forth a few times and then talked on the phone. As it turns out, she and I are best of friends. She's an amazing person and I'm lucky to have her as my friend.

It seems like the only way I can get her to come out here to visit is to agree to wear a mic and let her carry her camera. So maybe next time we'll just do it for old time's sake. Good luck, Amy!

You can check out Amy's new website here: AmyFerraris.com

And you can listen to her on my podcast with iTunes or without.

Saturday, March 24, 2007

DoubleShot Cardinal?


CrimeScene
Originally uploaded by doubleshotcoffee.
So this morning, I'm minding my own business, getting ready to open the DoubleShot, when much to my surprise... I see something out of the corner of my eye.

It takes my breath away, and all I can think is, "how could this happen out on the front sidewalk of my store?!"
A death at the DoubleShot.

[insert DRAGNET music here]

It looks suspicious. I seriously doubt this young, healthy-looking bird died of "natural causes." I mean, look at the way it's lying on the sidewalk. Look at the tiny, little feet poking up in the air. Look at the mark on its side that could indicate... a gunshot wound? (Thanks to Robert for his investigative skills in pointing this out.)

We've taped off the crime scene and drawn a chalk outline. So far we know that the bird perished less than 24 hours ago. Fowl play may be at work. (Get it? FOWL play?)
Thanks to Ryan and Henry for helping secure the scene.

I hope this is an isolated incident.

Tuesday, March 20, 2007

I want to put my mouth on it


nakedespresso4
Originally uploaded by doubleshotcoffee.
It's a naked portafilter and it's the DoubleShot Ambergris Espresso flowing through it. And it's beautiful and delicious.

Hold up. Before I tell you what the hell a naked portafilter is, I need (for my own conscience) to mention a couple things. First, I guess my mama did me a disservice in teaching me manners. Wait, here's all I'm asking: When you come in to DoubleShot and ask me to make you a drink, all you need to do is finish your sentence... "please."

Second (and more nitpicky), the use of the word "just" is bothering me. I'm not really sure why. But saying you "just" want the most time-consuming, complicated drink I make is a misuse of the word. Or saying you "just" want a large americano and then when I go to get your money, you remember to tell me that you also want a piece of banana bread. So you didn't "just" want an americano. Even the mention of the word "just" when you "just" want a small coffee puts me off a little. It's "just" coffee? Or you "just" want a cup of coffee, meaning not much work went into that small cup of joe?

"Just" complaining a little. I'm tired.

Anyway, back to the naked portafilter. A portafilter is the thing with the handle that I dose the coffee into from the grinder when I'm making your espresso. Then I tamp the coffee into the portafilter basket and put it into the machine, in a part call the grouphead. Got it? Portafilter, basket, grouphead.

So what's a "naked" portafilter?
Usually a portafilter has a thick, metal bottom with a hole in it. There are usually spouts on the hole, so when the espresso pours out of the basket insert, it goes into the hole and out the spouts. A naked portafilter has the bottom cut out of it, so the bottom of the brew basket is exposed. What's the point of that? To see the extraction of the espresso in its purest form, coming straight out of the coffee, through the tiny holes in the portafilter basket and out in beautiful designs, colors, and texture. It's so amazing that these oils, soluables, and other fats flow in rich red and golden patterns. I like to look at it and take pictures of it so much that I keep making espresso... and drinking espresso. It tastes better because it looks so cool.

So this is what happens inside the portafilter when I'm making your drink. It's what happens behind closed... metal. What we can't usually see. But I like it.

Thursday, March 15, 2007

Substitution!


Artificial
Originally uploaded by doubleshotcoffee.
There's a review of my coffeehouse online that was written by someone who claims to not drink caffeine (for religious reasons). They hit upon a point that I'd like to discuss: Decaffeinated coffee.

Ok, first of all I'd like to say that the review was a very nice write-up, overall. The blogger was very kind and wrote some really nice things about my coffee. But she was a little pissy about the way I responded when she asked for a decaf cappuccino. She wrote words like "snarky," "condescending," and "contempt." She also wrote these words:
"...the kids working [Starbucks] drive-through window don’t give me any static when I order a decaf cappuccino. They just take my $5, give me my coffee, and say 'thank you.'”

Hold up. Don't you think I understand that it would be so much easier and profitable to just hire a bunch of dumb kids to work in here and smile and give the customers everything they think they want? I could've been a millionaire a long time ago by working that angle. And you'd be drinking crappy, stale, poorly-made decaf cappuccinos. Is that what you want? Really? You'd gladly pay $5 for a shitty cup of coffee and a smile? You should look for affection at home and good coffee at the coffeeshop.

But let's get to the heart of the matter. Decaf.
Why? I guess, either I don't understand or a bunch of other people don't understand. They're not drinking caffeine for a reason. This reviewer says she has religious reasons for avoiding caffeine. But she still drinks coke and tea. And when prompted, she easily acquiesced to a non-decaffeinated cap. Nonsense.
Other people say their doctors have told them not to drink coffee (caffeine?). Ok, I'm not a doctor, but I've read a lot of studies that indicate coffee is good for people. Do I need to become a "pharmaceutical" rep and go around to doctors to educate them about coffee's health effects? Or is it just really easy to say "don't drink coffee," and take a patient's $100? Whatever. If my doctor told me that, I'd go find a different doctor. What if your doctor told you to stop eating fruits and vegetables?
Other people just claim to be overly affected by caffeine, and choose to stay away from it, especially in the afternoon. Ok, I can live with that. It is a stimulant (but I doubt very seriously that it causes panic attacks).
Most people who order decaf at my store, when told that I have no decaf, simply go with the regular, caffeinated version or they choose another beverage, which usually is also caffeinated (note: green tea, black tea, iced tea... HAVE caffeine).

So why are the anti-caffeine people standing in my coffeehouse?
Let's say someone brought them. Like last Friday when I took the three Catholic girls to the steakhouse for dinner. (I know, I know.) Did the Catholic girls ask for a meat imitation? Did they ask for tofu steak? Veggie burgers? Faux-Beef? De-Beefed Steak? No. Did they eat meat anyway, since it was just a religious conviction? No. They had shrimp. Good decision.
Some people claim to like the taste of decaf coffee. I suspect these people have never REALLY had good coffee.

So what are the anti-caffeine people supposed to do? How are they to drink coffee without consuming the caffeine? And why not decaf?
Some more questions.
Why do the vegetarians eat veggie burgers, veggie sausages, fashion tofu into the shape of a pig, put it on a spit, and roast it over a fire? In my mind, it would be like someone from PETA wearing faux fur.
See, I don't understand all the substitutes. People won't eat or drink or even DO real stuff any more. Everyone wants a substitute for everything. We try to find every way to exercise without actually exercising. Even when we do exercise, we do it on treadmills or even "elliptical trainers" (fake running). De-aerobicized exercise?
If you feel like eating bacon, but you're Jewish... Turkey bacon!
Try cutting chocolate out of your diet and switching to carob.
How about a nice, cold can of non-alcoholic beer?
Hell, just think how much demand there must be for denicotinized cigarrettes.
You see where I'm going with this? Why all the fake stuff? Listen, I know that some people just can't eat certain things. I personally can't have any dairy products. I'm intolerant to whey protein. So I can't drink my own lattes and cappuccinos. But I'm not drinking soy lattes. Soy milk isn't milk. It's nothing like milk. I don't want it. I don't like it. I don't see the point in it. If I can't eat cheese, I won't try to eat macaroni and cheese. Sacrifices must be made.
So when you drink coffee, and it just isn't sweet enough for you (try drinking fresh, properly-roasted, properly-brewed coffee), and you want to put sweetner in it... why do you go for the artificial sweetners? Aspartame? Saccharine? Yuck. Splenda? It's made from sugar, but has no calories. Hmm. How many f-ing calories are in the sugar you want to put in your coffee? Is it really going to ruin your figure to use real sugar? If so, maybe you should learn to drink your coffee without the sweetner. Or downsize. It always cracks me up when people order a LARGE latte with skim milk. Why not a small with whole milk? Hell, why not splurge, consume the extra 30 calories, and go with the large latte with whole milk? You'd have to walk up 6 flights of stairs to burn off all those calories.

What the hell is sugar-free syrup?

So let's get back to decaffeinated coffee. Do you know the process that the coffee beans go through to get the caffeine out of them?
Seriously? I don't care about the chemical ethics going on here, but for god's sake, do you know what that does to the integrity of the coffee bean? Roasting it is like trying to glue my mom's broken vase back together.
If you don't want coffee, why not drink chicory? It's a "coffee substitute." A nasty one.

My point is this: Decaf coffee is not good. It's not even good for you. Admit it, decaf smells a bit like dirty socks. So if you can't or don't want to drink coffee, don't drink coffee. Have something else. It's fine. I'd rather you do that than defile the coffee. If you're going to drink coffee, drink GOOD coffee.

Drink DoubleShot Coffee!