Thursday, December 20, 2007

It's cold... you need a BURRRRR grinder


Today we have a special guest blogger. His name is Jason and he's been a coffee drinker, home roaster, home espresso guy, and a DoubleShot employee twice. Let's all give Jason a hand and see if he'll stand up for us.
Jason wants to tell you about a very special grinder in his life...

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THERE’S WONDER WORKING POWER IN THE BURRS

We here at DoubleShot all have our story. That story is
about being born again.

In the days before he was fat and owned a coffeehouse,
Franklin used to roast his own coffee BEFORE he went
to work in the morning. “God is Love and Coffee is
Fresh,” he grew fond of saying. Isaiah ‘The Profit’
would cheat on his own coffeehouse by working there
and drinking coffee here at DoubleShot. He knew. He
believed.

Cowboy Bob simply moseyed on in and sat down.

Me, my conversion came the day I bought my first burr
grinder. I was at an end. Repent! repent! you
sinner! No more whirlie-dirlie whooptie-woo coffee
whacking for me. I sent my whirly-blade grinder to
the rubbish bin and put a Baratza Maestro Burr Grinder
on my countertop. That was August 23, 2002, five
years ago. I still have the receipt. That was the
day I gave my life to good coffee – to doing it right.
Buying coffee fresh and the hum hum sound of burr
grinding on the spot and using proper brewing methods
to ensure coffee greatness. I didn’t know the
Illuminati then. But I’m sure they were there,
somewhere above, beaming smiles like proud parents.
Oh, the Glory!

You see, a burr grinder can change YOUR life, too. If
you’ve been to DoubleShot, you’ve heard the gospel
preached over and over. Buy fresh, grind and brew.
Do it. It is the Way, the Truth. There is no other.

DoubleShot sells the Baratza Maestro Burr Grinder.
The burrs ensure that the coffee is ground evenly.
The coffee pieces are all the same size, so when water
flows over them they extract the goodness consistently
and at a steady rate. The Maestro lets you adjust
your grind whichever way you want. I use one setting
for a single cup pour-over, another setting for my
drip coffee maker and yet another for the French
Press. Whatever equipment you have, the step-grind
(40 settings) of the Maestro will accommodate. And
once you’ve dialed in your grind, it’s smiles all
around. You’ll walk through the house swinging your
mug like a stein at Oktoberfest. You’ll say Mmmm a
lot. People will see a change – they’ll know you’re
different - because you are. It’s the burr grinder.

This Maestro grinder is solid and sturdy, a rock. The
footprint is small and slim and will fit under your
overhead cabinets and friends will be impressed. The
coffee grounds fall neatly into a tight fitting bin
and static is minimal, if at all. And the motor hums,
quietly, unlike some other brands that have folks
looking to the sky for jet airplanes. The On/Off
switch is handy and simply measuring out your beans
beforehand and grinding them up works best. It’s all
too simple. Take a proper measure of DoubleShot
Ethiopian Moka Stag, grind, pour into your coffee
maker and heaven awaits.

Some say the cost (price) is too high. To them I say
that FIVE years later, I’m still using my Maestro with
fantastic results. That’s $20-odd dollars a year.
You’ll blow that on Britney’s latest album and have
regrets. You won’t with the Maestro.

So come on down, hear the Good News and take home
something that will change your life.

Amen.

-Brother Jason
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Thanks Jason.
You can buy the Baratza Maestro in the store or online. Seems like the right thing to do. (Please don't ask me to grind your coffee.)

1 Comments:

Blogger mikewesty said...

Jason. Very clever. I have shared the message with John at work. He is a fellow coffee efficianado who is frustrated with the quality of his current burr grinder.

He is now considering committing to the good news.

Mikewesty

9:30 AM  

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