Truth in Advertising?
I thought this was funny.
I was at the grocery store the other day, when I saw this can that I've never seen before (not keeping up with my Starbucks PepsiCo product line). Ever curious about things that say coffee on them, I picked it up to see what it was. It wasn't the infamous "Starbucks Doubleshot." It was a can of "Iced Coffee."
I was initially surprised to see that there is no trademark on the term "iced coffee." Guess one of the marketing lawyers for the green giant dropped the ball on that one, eh?
Below the name, it says "Italian Roast," which is marketing lingo for "burnt the nasty-ness out of it."
But this is the best part. On the bottom portion of the can it says, "A PREMIUM COFFEE DRINK WITH A HINT OF LOW-FAT MILK AND SUGAR." Interesting use of language. Rotating the can around, I read the ingredients (wondering really if they actually claim to put any coffee in it). Here is the list of ingredients: BREWED STARBUCKS COFFEE (WATER, COFFEE), LOW-FAT MILK, SUGAR, CREAM, PECTIN, ASCORBIC ACID
Does anyone see anything funny about that list?
How about this one? The blue can is the "Iced Coffee Light." On the front of the can it says, "A PREMIUM COFFEE DRINK WITH A HINT OF NON-FAT MILK AND SWEETNESS." Actual ingredients: BREWED STARBUCKS COFFEE (WATER, COFFEE), NONFAT MILK, CREAM, SUGAR, PECTIN, SUCRALOSE, ASCORBIC ACID, ACESULFAME POTASSIUM
I wonder if the people who write these things are responsible for all the misdirection plays Boise State used against OU in the Fiesta Bowl this year.
So this is how Starbucks treats their customers. And you can see how they justify it in their lawyer-like pea-brains. As long as we PUT non-fat milk and artificial sweetner in it, it doesn't matter that we ALSO put cream and sugar. That part isn't important.
It's the same old bullshit from Starbucks. When will people finally turn the can around and get tired of the lies and deceit? When will they finally understand that they're not just being deceitful when it comes to cans of "iced coffee," but about everything they do. They're "coffee" is terrible. If I had to guess, I'd even say they're lying about where it comes from. But for the most part, they don't have to because they sell "roasts" and "blends" with stupid marketing names that the general public enjoys saying. Yukon Blend, Gazebo Blend, Rift Valley Blend, Caffe Verona, Espresso Roast, French Roast, Italian Roast, Gold Coast Blend... Komodo Dragon Blend?
Where do these coffees come from? Doesn't really matter, they all taste the same. Burnt. It's the only way to achieve consistency in coffee- to burn all the flavor out of it (and it's also benficial to do so if you're buying inferior coffees that don't taste good).
Anyway...
PEOPLE, could we please STOP with the Starbucks thing? Can you see that they don't care about you? They don't care about coffee. They don't care about anything except they're bottom line.
I just thought that was funny. And telling.
I was at the grocery store the other day, when I saw this can that I've never seen before (not keeping up with my Starbucks PepsiCo product line). Ever curious about things that say coffee on them, I picked it up to see what it was. It wasn't the infamous "Starbucks Doubleshot." It was a can of "Iced Coffee."
I was initially surprised to see that there is no trademark on the term "iced coffee." Guess one of the marketing lawyers for the green giant dropped the ball on that one, eh?
Below the name, it says "Italian Roast," which is marketing lingo for "burnt the nasty-ness out of it."
But this is the best part. On the bottom portion of the can it says, "A PREMIUM COFFEE DRINK WITH A HINT OF LOW-FAT MILK AND SUGAR." Interesting use of language. Rotating the can around, I read the ingredients (wondering really if they actually claim to put any coffee in it). Here is the list of ingredients: BREWED STARBUCKS COFFEE (WATER, COFFEE), LOW-FAT MILK, SUGAR, CREAM, PECTIN, ASCORBIC ACID
Does anyone see anything funny about that list?
How about this one? The blue can is the "Iced Coffee Light." On the front of the can it says, "A PREMIUM COFFEE DRINK WITH A HINT OF NON-FAT MILK AND SWEETNESS." Actual ingredients: BREWED STARBUCKS COFFEE (WATER, COFFEE), NONFAT MILK, CREAM, SUGAR, PECTIN, SUCRALOSE, ASCORBIC ACID, ACESULFAME POTASSIUM
I wonder if the people who write these things are responsible for all the misdirection plays Boise State used against OU in the Fiesta Bowl this year.
So this is how Starbucks treats their customers. And you can see how they justify it in their lawyer-like pea-brains. As long as we PUT non-fat milk and artificial sweetner in it, it doesn't matter that we ALSO put cream and sugar. That part isn't important.
It's the same old bullshit from Starbucks. When will people finally turn the can around and get tired of the lies and deceit? When will they finally understand that they're not just being deceitful when it comes to cans of "iced coffee," but about everything they do. They're "coffee" is terrible. If I had to guess, I'd even say they're lying about where it comes from. But for the most part, they don't have to because they sell "roasts" and "blends" with stupid marketing names that the general public enjoys saying. Yukon Blend, Gazebo Blend, Rift Valley Blend, Caffe Verona, Espresso Roast, French Roast, Italian Roast, Gold Coast Blend... Komodo Dragon Blend?
Where do these coffees come from? Doesn't really matter, they all taste the same. Burnt. It's the only way to achieve consistency in coffee- to burn all the flavor out of it (and it's also benficial to do so if you're buying inferior coffees that don't taste good).
Anyway...
PEOPLE, could we please STOP with the Starbucks thing? Can you see that they don't care about you? They don't care about coffee. They don't care about anything except they're bottom line.
I just thought that was funny. And telling.

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