David & Goliath
1 DoubleShot 2:3-5, 18-26
Now the Corporations gathered their lawyers for battle; they were gathered in Seattle, which belongs to Starbucks®, and encamped between a stream of bad coffee and a row of pre-packaged pastries, in Caffe Verona®. The DoubleShotites gathered and encamped in the valley of Tulsa, and formed ranks against the Lawyers. The Lawyers stood on the mountain of Bureaucracy on the one side, and DoubleShot Coffee Company stood on the truth on the other side, with a valley between them.
And there came out from the camp of the Lawyers a champion named Howard Schultz the CEO, whose height was six gallon coffee™ cans and a pint. He had a Starbucks® ballcap on his head, and he was smocked with a green apron; the color of the apron was the hue of money and the weight of the apron was heavy on Howard's mind. He had khaki pants on his legs and a 20-ounce cup of hot, flavored milk in his hand. The front of his cup was like a mermaid's breast, and (ironically) on the back read the quote "The minute you settle for less than you deserve, you get even less than you settled for. (Maureen Dowd)" (from Starbucks® "The Way I See It"™ campaign); and his lawyer went before him.
He stood and shouted to the ranks of DoubleShot, "Why have you come out to draw up for battle? Am I not from Starbucks®, and are you not folowers of DoubleShot Coffee Company? Choose a man for yourselves, and let him come down to me. If he is able to fight with me and defeat me, then we will be your servants; but if I prevail against him and defeat him, then you shall be our servants and serve us." And Howard said, "Today I defy the ranks of DoubleShot! Give me a man, that we may fight together."
When all of DoubleShot heard these words of the CEO, they were dismayed and greatly afraid. (Well, slightly nervous anyway.)
The CEO came on and drew near to Brian, with his lawyer in front of him. When the CEO looked and saw Brian, he disdained him, for he was only a youth, studly and handsome in appearance. The CEO said to Brian, "Am I a mom & pop coffeeshop, that you come to me with trademark law?" And the CEO cursed Brian by his gods. The CEO said to Brian, "Come to me, and I will give your DoubleShot coffee™ to the birds of the air and to the wild animals of the field."
But Brian said to the CEO, "You come to me with lies and lawyers and cans of soda; but I come to you in the name of DoubleShot Coffee Company, LLC, the defender of words for the coffee™ industry, whom you have defied. This very day public opinion will deliver you into my hand, and I will strike you down and show you justice; and I will give the annulled trademarks of Starbucks® this very day to the birds of the air and to the wild animals of the earth, so that all the earth may know that there is a defender at DoubleShot, and that all this assembly may know that words do not belong to corporations; for doubleshot and coffee and espresso and macchiato are industry terms and the coffee industry will give you into our hand."
When the CEO drew nearer to meet Brian, Brian ran quickly toward the battle line to meet the CEO. Brian put his hand in his bag, took out Howard Schultz's own book, opened it, and showed the CEO his own references to the descriptive word 'doubleshot'; and he went to the USPTO to file a complaint, and he went to the coffee industry, which stood behind Brian, and to The People who drink coffee around the world. The words sank into his head, and he fell face down on the ground. So Brian prevailed over Starbucks® with the truth and a voice, striking down the CEO and defeating him; there was no soda in Brian's hand, but a doubleshot of espresso (no sugar).
This is my prophesy, which cannot come to pass without the armies of the coffee industry and the people who drink coffee and stand up for right rallying behind me. This is bigger than the local café. Stay with me at http://www.DoubleShotCoffee.com/blog
Listen for more podcast news at http://www.DoubleShotCoffee.com/aacafe
And remember, today is $2 Tuesday. Receive a $2 discount when you purchase a pound of fresh-roasted coffee™ in the store, any time today.
Order DoubleShot coffee™ online at https://bizweb4.tulsaconnect.com/doubleshotcoffee/
Brian
Now the Corporations gathered their lawyers for battle; they were gathered in Seattle, which belongs to Starbucks®, and encamped between a stream of bad coffee and a row of pre-packaged pastries, in Caffe Verona®. The DoubleShotites gathered and encamped in the valley of Tulsa, and formed ranks against the Lawyers. The Lawyers stood on the mountain of Bureaucracy on the one side, and DoubleShot Coffee Company stood on the truth on the other side, with a valley between them.
And there came out from the camp of the Lawyers a champion named Howard Schultz the CEO, whose height was six gallon coffee™ cans and a pint. He had a Starbucks® ballcap on his head, and he was smocked with a green apron; the color of the apron was the hue of money and the weight of the apron was heavy on Howard's mind. He had khaki pants on his legs and a 20-ounce cup of hot, flavored milk in his hand. The front of his cup was like a mermaid's breast, and (ironically) on the back read the quote "The minute you settle for less than you deserve, you get even less than you settled for. (Maureen Dowd)" (from Starbucks® "The Way I See It"™ campaign); and his lawyer went before him.
He stood and shouted to the ranks of DoubleShot, "Why have you come out to draw up for battle? Am I not from Starbucks®, and are you not folowers of DoubleShot Coffee Company? Choose a man for yourselves, and let him come down to me. If he is able to fight with me and defeat me, then we will be your servants; but if I prevail against him and defeat him, then you shall be our servants and serve us." And Howard said, "Today I defy the ranks of DoubleShot! Give me a man, that we may fight together."
When all of DoubleShot heard these words of the CEO, they were dismayed and greatly afraid. (Well, slightly nervous anyway.)
The CEO came on and drew near to Brian, with his lawyer in front of him. When the CEO looked and saw Brian, he disdained him, for he was only a youth, studly and handsome in appearance. The CEO said to Brian, "Am I a mom & pop coffeeshop, that you come to me with trademark law?" And the CEO cursed Brian by his gods. The CEO said to Brian, "Come to me, and I will give your DoubleShot coffee™ to the birds of the air and to the wild animals of the field."
But Brian said to the CEO, "You come to me with lies and lawyers and cans of soda; but I come to you in the name of DoubleShot Coffee Company, LLC, the defender of words for the coffee™ industry, whom you have defied. This very day public opinion will deliver you into my hand, and I will strike you down and show you justice; and I will give the annulled trademarks of Starbucks® this very day to the birds of the air and to the wild animals of the earth, so that all the earth may know that there is a defender at DoubleShot, and that all this assembly may know that words do not belong to corporations; for doubleshot and coffee and espresso and macchiato are industry terms and the coffee industry will give you into our hand."
When the CEO drew nearer to meet Brian, Brian ran quickly toward the battle line to meet the CEO. Brian put his hand in his bag, took out Howard Schultz's own book, opened it, and showed the CEO his own references to the descriptive word 'doubleshot'; and he went to the USPTO to file a complaint, and he went to the coffee industry, which stood behind Brian, and to The People who drink coffee around the world. The words sank into his head, and he fell face down on the ground. So Brian prevailed over Starbucks® with the truth and a voice, striking down the CEO and defeating him; there was no soda in Brian's hand, but a doubleshot of espresso (no sugar).
This is my prophesy, which cannot come to pass without the armies of the coffee industry and the people who drink coffee and stand up for right rallying behind me. This is bigger than the local café. Stay with me at http://www.DoubleShotCoffee.com/blog
Listen for more podcast news at http://www.DoubleShotCoffee.com/aacafe
And remember, today is $2 Tuesday. Receive a $2 discount when you purchase a pound of fresh-roasted coffee™ in the store, any time today.
Order DoubleShot coffee™ online at https://bizweb4.tulsaconnect.com/doubleshotcoffee/
Brian
posted by Brian at 11:27 AM
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